Okay, so I’m on the Kung Fu Panda kick and there is just one more article that needs to be written about this phenomenal movie.  Did I mention that I loved the movie?  So, in the last article, I pointed out that Po learned that the secret ingredient is him.  Now, that said, there is one more important point to mention when considering that we are the secret ingredient in internet marketing.  We are not marketing a product or service, we are marketing the secret ingredient….us!  Now, this secret ingredient needs to be genuine, that is the most important point when you’re putting yourself out there for the whole internet to get to know (or at least a portion of the internet).  People who will watch, read, and follow you will not be fooled by a facade.  You must made absolutely sure that what you say, write and do is in complete alignment with your beliefs and who you are, otherwise it will be obvious to those watching you. [Read more →]

So, I’m at the movies with my family yesterday, and this wonderful movie has great messages for young and old alike, as well as a very important message for marketers. The premise of the movie is this overweight panda (Jack Black who is hilarious), who has a dream to become a great kung fu fighter. His father (who is a goose or something… obvious adoption) is just certain that his son’s destiny is to become a noodle salesman like himself and the 3 generations before. Po, the panda is afraid to tell his father what his heart’s true desire is and falls unexpectectedly into his destiny.

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