SEO for Video Marketing: Video Optimization SEO A Must DO!

Video Web Marketing is all the hype! Now there is more to marketing video than meets the eye. Yes, there is the very central issue of SEO Video optimization as part of your search engine optimization efforts! It’s the only way for others to find you!

You see the way your internet video marketing is found on the great world wide web, you guessed it – Search Engine Optimization (SEO).

With the launch of Universal Search from Google, more and more video results occupying the search engine results that are served up by Google are becoming increasingly common place!

Many an internet marketer and website owner are increasingly implementing digital video marketing as a means of intercepting, interacting and inevitably branding themselves to their target markets. Consequently, more video driven content is surfacing on the Web daily!

How popular is video content on the Web? According to websiteoptimization.com, the growth of online video has been quite explosive.

Site Unique Visitors (1000s June 2007) Year-over-year growth

1. YouTube 51,378 162%

2. Google Video 17,759 137%

3. AOL Video 15,687 114%

4. Yahoo! Video 15,473 405%

5. Vids.myspace.com 15,281 69 %

6. MSN Video 11, 967 8%

In addition to video marketing tools, it should be noted that applying standard SEO techniques for marketing video requires a different approach. The following SEO video marketing concepts should help you in your quest!

1. Content is King! Save the viewer the trouble and don’t just upload a video for the sake of uploading a video. Relevancy of video content is a must. Make sure it is informative and appropriately targets your market. A video on truth on mlm for example is not suitable content as a response to the NBA Playoff! How To video tutorials are well received! Videos are a doorway to other relevant content on YOUR SITE! Every video uploaded should provide a link back to your site or other videos by you! After all you are the biggest fan of your work.

2. SEO for Internet Video Marketing Optimization (Tip): Make your title Catchy. The purpose of your video is to generate traffic to your site. More traffic=more sales! Use relevant and related keywords relative to your program, product or intent! E.g., How Quick Video Marketing Makes Me $1000/Day! Your video title is the first step to getting indexed properly. It makes it easy for one to find you!

3 Ever heard of the phrase less is more? This very true for video Keep Your Videos to five minutes or less – The engergizer bunny that goes on and on is cute. Lengthy boring videos not so much! Keep it short and sweet. You want to keep them coming back for more!

4. SEO for Internet Video Marketing Optimization (Tip): You have to tell search engines what your video is about! You will need to optimize your video for relevant key words. You do this by optimizing your video for the terms that users are seeking. These are the very same terms you tag your videos. Also name the file name of the video with these similar key phrases!

5. Provide Transcripts of your Videos – Search engines have been designed to read and analyze blocks of text. Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with on-page SEO copy!

6. SEO Video Marketing Optimization (Tip): Tag Your Videos - with key phrases that are reflective of the content. E.g. quick video marketing, video marketing, marketing video, internet video marketing, video tutorials!

7. Employ a Video Sitemap - For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap. E.g. http://www.homepartyplansuccesstips.com has an example of a video site map SEO optimized for video.

8. Content is King. Thumbnail is Queen! - Brand your Video with your Logo. The thumb nail is the image that identifies your video. Sex sells, company logos make it easy to find you. It is a well documented fact that thumbnails are the central reason as to why one video gets more clicks than another. Use thumbnails to generate awareness and branding! Thumb nails that generate the most clicks have cute pets, bizzare expressions, people smiling and of course, SEX sells!

8. SEO Internet Video Marketing Optimization (Tip): Inbound Linking Factors are not just for blogs and websites. Be sure to link to videos using important keywords in anchor text. Think viral marketing, allow others to embed Your Video - provide access to the coding that will allow them to embed your video on their website or their blog.

9. SEO for Internet Video Marketing Optimization (Tip): Add Descriptive Meta Data – Always accompany your video with well written & properly focused text. This means you need to optimize your video for relevant keywords and include a keyword rich description of your video content. At the very least you want to create key word focused titles, descriptions and tags. But don’t just optimize for search engines, optimize as well as for video sharing sites, each of which have their own optimization algorithms.

10. Get/request viewer ratings for your Video - videos that receive higher ratings from viewer are the ones that users tend to favorite and save. You search engines will pay attention to this when ranking these videos.

SEO for internet video marketing and seo for video optimization is now part of the mainstream aspect to search engine optimization. The best way to optimize your video content is to be smart. Consider your audience, their language and their needs for success internet video marketing. When you do your due diligence, it is only a matter of time before your videos start generating interest and comments such as these.

Comment on your youtube video: Search engine optimization | professional seo target marketing:

cool videos

I’m an seo as well, was doing some keyword research on Wordtracker and your video came up for a high ranking keyword I was evaluating!

For more on video marketing concepts & top sites for video marketing solutions.